Efraim Kenneth “Prime” M. Perez

Provides executive oversight of one of the country’s largest integrated heavy equipment rental and used equipment businesses.

• Leads more than 680 heavy equipment assets and a 40-member organization.
• Directed execution during the organization’s largest fleet transition.
• Delivered more than 300 equipment rollouts in a single year.
• Standardized readiness, repair prioritization, reservations, inspections, and asset movement.
• Developed executive KPI dashboards and performance reporting.
• Strengthened accountability and cross-functional decision-making.

Led nationwide Rental Operations with accountability for deployment, utilization, governance, and customer service performance.

• Directed nationwide rental operations across multiple locations.
• Improved operational visibility through standardized KPI reporting.
• Strengthened coordination among Operations, Service, and Sales.
• Enhanced governance supporting utilization and service execution.

Led engineering and business optimization initiatives across mining and construction operations.

• Led the Applications & Performance Engineering team.
• Conducted fleet optimization and production studies.
• Championed technology adoption and equipment performance initiatives.
• Provided engineering recommendations supporting productivity and lifecycle performance.

Led engineering and customer performance initiatives supporting mining and construction operations.

• Led machine application studies and fleet production analyses.
• Developed equipment configurations and lifecycle cost analyses.
• Conducted competitive equipment assessments and benchmarking.
• Delivered customer training, product presentations, and engineering consultations.

Connected technical expertise with customer support and commercial requirements.

• Expanded experience from engineering into customer and commercial support.
• Strengthened understanding of lifecycle value and product support.

Supported machine selection, application studies, equipment configuration, and customer productivity.

• Conducted equipment application and production studies.
• Supported machine selection and customer performance improvement.
• Delivered technical presentations and equipment demonstrations.

Supervised laboratory operations supporting equipment reliability and condition monitoring.

• Led laboratory operations and quality control.
• Strengthened reliability-based equipment monitoring.
• Served as Pollution Control Officer during the same period.

Supported standardized service work definition and operational consistency.

• Contributed to service standardization and repeatable work practices.

Supported service analysis, technical reporting, and equipment performance evaluation.

• Developed technical analysis and equipment condition assessment capability.
• Supported service decision-making through structured information.

Entered the heavy equipment industry through a structured engineering development role.

• Built foundational knowledge of Caterpillar equipment and dealer operations.
• Developed technical discipline and field exposure.

Supported manufacturing operations through analytical work, production planning, performance monitoring, and process improvement.

• Developed analytical and operational planning experience.
• Supported manufacturing operations and production performance.
• Built an early foundation in process discipline and operational improvement.