Heavy Equipment Operations · Equipment Management · Fleet & Asset Leadership
Efraim Kenneth “Prime” M. Perez
Operations, Fleet & Asset Management Executive
Carmona, Cavite, Philippines
primekenperez@gmail.com
https://linkedin.com/in/primeperez
https://primeperez.com
Executive Profile
Operations, Fleet & Asset Management Executive with 15+ years of professional experience, including 14+ years in heavy equipment and fleet operations. Combines engineering, equipment management, operational leadership and digital intelligence to improve equipment performance, fleet value, execution discipline and management decision-making.
15+
Years Professional Experience
14+
Years Heavy Equipment & Fleet
680+
Fleet Assets
40+
Current Organization
Executive Capabilities
Professional Experience
Senior Manager – Rental & Used Equipment Operations
Monark Equipment Corporation · Quezon City, NCR
July 2026 – Present
Provides executive oversight of one of the country’s largest integrated heavy equipment rental and used equipment businesses.
- Leads more than 680 heavy equipment assets and a 40-member organization.
- Directed execution during the organization’s largest fleet transition.
- Delivered more than 300 equipment rollouts in a single year.
- Standardized readiness, repair prioritization, reservations, inspections, and asset movement.
- Developed executive KPI dashboards and performance reporting.
- Strengthened accountability and cross-functional decision-making.
Senior Manager – Rental Operations
Monark Equipment Corporation · Quezon City, NCR
October 2025 – June 2026
Led nationwide Rental Operations with accountability for deployment, utilization, governance, and customer service performance.
- Directed nationwide rental operations across multiple locations.
- Improved operational visibility through standardized KPI reporting.
- Strengthened coordination among Operations, Service, and Sales.
- Enhanced governance supporting utilization and service execution.
Assistant Manager – Applications and Performance
Monark Equipment Corporation · Quezon City, NCR
April 2023 – September 2025
Led engineering and business optimization initiatives across mining and construction operations.
- Led the Applications & Performance Engineering team.
- Conducted fleet optimization and production studies.
- Championed technology adoption and equipment performance initiatives.
- Provided engineering recommendations supporting productivity and lifecycle performance.
Senior Engineer – Machine Applications and Site Performance
Monark Equipment Corporation · Quezon City, NCR
August 2019 – March 2023
Led engineering and customer performance initiatives supporting mining and construction operations.
- Led machine application studies and fleet production analyses.
- Developed equipment configurations and lifecycle cost analyses.
- Conducted competitive equipment assessments and benchmarking.
- Delivered customer training, product presentations, and engineering consultations.
Product Support Sales Representative
Monark Equipment Corporation · Quezon City, NCR
July 2018 – July 2019
Connected technical expertise with customer support and commercial requirements.
- Expanded experience from engineering into customer and commercial support.
- Strengthened understanding of lifecycle value and product support.
Earlier Experience
Machine Applications Engineer
Monark Equipment Corporation
Supported machine selection, application studies, equipment configuration, and customer productivity.
August 2016 – June 2018
Scheduled Oil Sampling Laboratory Supervisor
Monark Equipment Corporation
Supervised laboratory operations supporting equipment reliability and condition monitoring.
July 2015 – July 2016
Standard Jobs Specialist
Monark Equipment Corporation
Supported standardized service work definition and operational consistency.
April 2015 – June 2015
Service Analyst
Monark Equipment Corporation
Supported service analysis, technical reporting, and equipment performance evaluation.
July 2013 – March 2015
Cadet Engineer
Monark Equipment Corporation
Entered the heavy equipment industry through a structured engineering development role.
July 2012 – June 2013
Operations Analyst
Pepsi-Cola Products Philippines, Inc.
Supported manufacturing operations through analytical work, production planning, performance monitoring, and process improvement.
December 2010 – June 2012
Professional Foundation
Professional Leadership
- Resource Speaker — Philconstruct TechnoForum, Equipment Fleet Management
- Internal Quality Auditor — ISO 9001:2015 Quality Management System
- Performance & Audit Committee Chairman — Safety Leadership
- Former Pollution Control Officer
Equipment Management Development
- Caterpillar Mining Equipment Management Workshop — Level 1
- Caterpillar Mining Equipment Management Workshop — Level 2
- Applied equipment management principles across fleet optimization, lifecycle decisions, asset readiness, and operational planning
International Caterpillar Representation
- Mining Sales University — Jakarta, Indonesia
- Caterpillar Regional Mining Summit Southeast Asia — Indonesia
- Mining Equipment Management Workshops — Jakarta, Indonesia
- GCI Train-the-Trainer Southeast Asia — Kuala Lumpur, Malaysia
- Caterpillar Next Generation Hydraulic Excavator Product Training — Bangkok, Thailand
Education & Professional Distinction
- Bachelor of Science in Mechanical Engineering, Major in Automotive Technology — 2010
- Registered Mechanical Engineer
- Cum Laude Graduate
- DOST Junior Level Assistance Program Scholar
- Supreme Student Council President and Outstanding Student Leader
Professional Positioning
Engineering discipline. Equipment management. Operational leadership. Digital intelligence. Applied together to help organizations make better heavy equipment decisions.